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Social Media Strategy Development|Social Media Management&Advertising|
Media Buy|Video production|Copywriting|Visual Design|PR Service
A new bakery concept store in Central. Homebake serves over a hundred types of pastry and artisan bread, as well as customised fresh salad and juice to help the desk jockeys escape the hustle and bustle of the city and pick up their own tempo again.
Social Media Management
The Challenge
The client is looking for a proficient marketing agency to establish their Facebook and Instagram accounts from the beginning with the aim of engaging their intended audience more efficiently. Moreover, they are also in search of a potent social media purchasing strategy that can disseminate promotional messages to the target audience, consequently enhancing the visibility of the brand and driving sales.
Media Buy
Strategy & Execution
Initially, we identify the target audience based on their demographics, interests, and behaviours, and customise the content and ads to meet their preferences and requirements.
For media-buy, we choose the most relevant media outlets for the target audience and produce captivating and compelling advertising messages, visuals, and formats that align with the brand message and target audience's preferences.
Instagram Management
Additionally, the team creates a content calendar that defines the themes, formats, and timings of the posts, taking into account the audience's preferences, brand goals, and current trends and events.
On a monthly basis, the team evaluates the performance of all the paid media posts using metrics such as reach, engagement, followers, leads, and shares. These insights are utilised to enhance the content, ads, targeting, and budget for better outcomes and to generate a report for the client.
Media Buy
Highlights
Accumulated over 1k Facebook likes and Instagram followers.
We maintained the branding consistency in both visual and content aspects.
Sunvibe has maintained a long-term relationship with the client since the beginning of their business.
Phone
+852 6145 2446
Address
RM C, 2/F, Success Industrial Building, 17 Sheung Hei Street, San Po Kong, Kowloon, Hong Kong
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