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Influence Campaign

Yearly Ambassador Campaign|Influencer Campaign|Social Media Live Event

Friso is a brand of infant and toddler nutrition products owned by the Dutch multinational dairy company. The Friso brand was first introduced in the 1930s in the Netherlands and has since expanded to other countries around the world, including Hong Kong. Friso is a company that produces and sells infant and toddler nutrition products. They specialise in providing high-quality, nutritious and safe food products for babies and young children. Friso's product range includes infant formula, follow-on formula, and toddler milk, all of which are carefully designed to meet the nutritional needs of children at different stages of their development.

The Challenge

Friso Hong Kong recognizes the substantial impact that influencers can have on social media today. They recognized SunVibe's expertise in organising influencer campaigns, thanks to our extensive database of influencers in various areas. In 2019, Friso Hong Kong approached us to organise their annual ambassador campaign, knowing that we were the right team for the job.

Facebook Live Event

Strategy & Execution

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Influence Campaign

After Our team discussed with the client about the objective of the ambassador campaign, we set the objective as increasing brand awareness, driving sales, or boosting engagement.

The team then starts choosing the right influencers: We consider the target audience and select influencers who have a following that matches the target demographic. We also look for influencers who have an engaged audience and whose values align with the client's brand.

After the influencers are chosen, The team then works with the influencers to create content that resonates with their followers while also promoting the client's brand.

We use tracking tools to measure the performance of the campaign against the objectives. The team also analyses engagement metrics like likes, shares, and comments, as well as traffic and sales data to determine the campaign's impact on the client's business. And we send out reports to the client monthly for review.

Also occasionally runs online social media events to offer incentive, like facebook live to increase the interaction between the influencers and their followers.


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Facebook Live Event

Ambassador campaigns bring out a very strong promotion effect, An ambassador campaign can generate powerful advertising effects and strong word-of-mouth promotion, as ambassadors feel a sense of ownership and belonging to the brand. They will continue to recommend the brand to their friends and even post about it on Instagram.

Sunvibe has run the ambassador campaign for the client since 2019.

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