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Social Media Strategy Development|SEM Keyword Search
Video Production|Influencer Campaign

Cica Care specialises in skincare products that treat and prevent scarring. Their silicone gel technology is clinically proven to reduce redness, flatten raised scars, and soften skin texture. Suitable for all skin types, hypoallergenic, and free of harsh chemicals.

The Challenge

The objective of the client is to establish a social media account from scratch that improves the visibility of their brand and increases their reach to the target audience. Additionally, the plan should aim to drive traffic towards their e-commerce platform and ultimately increase sales.

Facebook Post

Strategy & Execution

Facebook Post

The team first identifies the most relevant social media platforms for their target audience and creates a strategy that aligns with their business objectives. 

Next, they develop a content calendar and create engaging social media posts that are consistent with the brand's messaging. 

Social media advertising campaigns, such as Micro-influencer campaigns and Facebook interactive campaigns, are created and run to increase the brand's reach.

Keyword research is conducted to optimise the client's website content and meta tags, improving their ranking on Google search results. 

Additionally, tailored paid social media campaigns are utilised, with multiple ad groups created within each campaign, and ads crafted to target each group's audience.

On a monthly basis, we analyse the performance of paid facebook ads using metrics such as CPV (Cost per View), CTR (Click-Through Rate), and CPC (Cost per Click) to optimise the client’s budget.


SEM Keyword Search

Built a strong, lasting relationship with the client by providing tailored solutions that align with their goals, fostering trust and ongoing success.

Met client's KPIs by improving brand visibility, increasing reach, driving traffic, and boosting sales through social media.

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+852 6145 2446


RM C, 2/F, Success Industrial Building, 17 Sheung Hei Street, San Po Kong, Kowloon, Hong Kong

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