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BTW Meal is a Hong Kong-based food and beverage company specialising in providing healthy and nutritious meals for health-conscious individuals. Their product line includes a variety of meals, snacks, and beverages, with options for vegetarians and people with special dietary needs. 

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Media Buy

Social Media Management |Social Media Strategy and Planning
Copywriting |Visual Video Adaptation|Media buy

The Challenge

Social Media Management

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The client seeks a skilled marketing agency to create and manage their Facebook and Instagram accounts, starting from scratch. The goal is to increase brand awareness and reach a wider target audience for their fusion food.

Strategy & Execution

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Social Media Strategy and Planning

We analyse the demographics, interests, and behaviors of the target audience to create personalized content and ads that meet their preferences and needs. Our marketing strategy includes PR activities, utilizing appropriate media channels to expand brand exposure. A PR clipping report is generated to evaluate the effectiveness of the campaign and identify areas for improvement.

Moreover, our team develops a content calendar that outlines the themes, formats, and timing of social media posts to promote the latest menu items and monthly specials. We also run tailored paid social media campaigns, with multiple ad groups and targeted ads for each audience segment.

We conduct monthly evaluations of media posts, using metrics such as reach, engagement, followers, leads, and shares to improve content, targeting, and budget for better results. A comprehensive report is then presented to the client.


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Media Buy

We achieved a major success on the client's grand opening day, with a significant turnout from various media outlets. The event received extensive coverage across major media platforms, which helped to increase exposure and establish a strong market presence for the client.

This successful event showcases our ability to effectively execute marketing strategies and generate results that exceed our clients' expectations.

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+852 6145 2446


RM C, 2/F, Success Industrial Building, 17 Sheung Hei Street, San Po Kong, Kowloon, Hong Kong

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